Marketing for your business need not be expensive. With the widespread use of mobile phones and sms messaging services, a new form of marketing, called web-based sms marketing, is becoming the rage in the marketing arena. I still can't understand why most business owners are not capitalizing on what web-based sms marketing provides to a business. In this very competitive world, it is extremely important to understand the use of SMS as a marketing tool and its impact to your business' bottomline. This article intends to enlighten the business owners on the advantages of deploying web-based sms marketing to propel your business to new heights.

Web-based SMS Marketing is faster and can go farther than the speeding bullet
Just a few years ago, the Internet, thru SEO (Search Engine Optimization) and PPC (pay-per-click) marketing, was the fastest  way to penetrate any market. With web-based SMS marketing, this has changed the playing field. No form of marketing can beat web-based SMS marketing in terms of faster delivery and quick feedback. This is understandable since most people carry their cellphones wherever they go. But this is not the case with computers and Internet. The penetration, based on studies, are in also favor of web-based SMS marketing since cellphone owners outnumber computer owners.

Web-based SMS marketing gets responded to better than any marketing methodology
Due to the nature of receiving SMS messages, one must click and open the message first before the recipient can determine if he/she wants to delete the message or not. Once opened, the marketing message has been sent across and the marketing campaign is already considered a success. As a result, web-based SMS marketing is getting higher response rates than email marketing or the traditional face-to-face marketing. In email marketing, the recipient gets to review the subject and a high percentage of these emails remained unread or get deleted.

Web-based SMS Marketing is the perfect tool for instant, direct, fast marketing
Web based SMS marketing allows for quick sending of marketing messages in a timely manner. For example, business owners can schedule sending text messages at 10am or before dinner. Except for email, no other marketing technology can do this.

Web-based SMS Marketing is one of the cheapest ways to reach your target market
Because it is web-based, the cost of conducting a marketing campaign thru web-based SMS marketing is cheaper than most marketing methodologies. One message can be sent at less than 10 cents. With Google Adwords, the minimum bid per click is 10 cents and if you don't manage your PPC marketing well, it can go as high as $5-10 per click.

Web-based SMS Marketing is highly personalised, interactive and has an immediate impact. It shortens your time to market significantly so your clients get your message in time. Aside from these advantages, web-based SMS marketing is very cost-effective and is experiencing high response rates. As smart business owner, you just cannot ignore including web-based SMS marketing in your marketing mix. Web-based SMS Marketing is a great arsenal and an effective tool for lead generation and product/service promotion.